One of the most annoying things about selling on Amazon is dealing with counterfeit issues or other risks to your brand.  Knock-off products, increased competition, and copyright infringements can all damage your brand and impact your sales.  With the help of Amazon Brand Registry, you can avoid these issues and add legitimacy to your brand.  Here’s what you need to know about Amazon Brand Registry, including how it can benefit your brand and what you need to get started.

What Is Amazon Brand Registry?

Amazon Brand Registry is a program that Amazon offers that gives greater control and legitimacy to reputable brands.  Brands that enroll in the Brand Registry get access to several manual and automated features that help detect any infringements about your brand on Amazon.  These tools give you greater control over your listing content, help you fix any inaccurate listing contributions or variations, and help you improve your content display on your product listings.

How Can It Benefit Your Brand?

Protect Your Brand

Amazon Brand Registry offers is its own internal support team.  They help you report marketplace violations, such as manipulations of product reviews.  They’ll also aid you in reporting issues with your listing as well as submitting IP infringement claims.  

Enhance Your Content

Amazon Brand Registry also offers an A+ Content Manager that helps you enhance your brand content by adding extra text, graphics, and images to your product listings.  This valuable tool can boost the professional look of your brand, which can easily lead to improved sales.  Amazon offers a simple template setup that’s easy to use and submit for Amazon’s approval before posting.

Better Engage Customers

One of the most important objectives for any brand is to find a way to interact with and engage customers.  By registering with Amazon Brand Registry, you can add things like product videos to your listings, which can be an excellent way to show off your product and clinch the sale.  You can also use Amazon Storefronts, which allow you to create your own store to show off all of your different products on one page.  Amazon makes the process easy by giving you templates to choose from, eliminating the need for any technical knowledge.

Another way Amazon Brand Registry helps you engage customers is with their Amazon Live Creator feature.  This helps you add interactive, livestream videos that show off how your product works or do live chat Q&A’s with customers.  You can post these livestreams on your product listing or Amazon store on Amazon.com as well as the Amazon app.

Brand Analytics

Lastly, Amazon Brand Registry offers a Brand Analytics feature, which gives you metrics about your customer base.  These metrics include information about Amazon search terms, an analysis of which products customers buy together, which products they compare with yours, and your customer demographics.

How To Get Started

Get A Registered Trademark

The first thing you’ll need to do to register for Amazon Brand Registry is to get a registered trademark for your product in the country you want to enroll in.  To do this, you’ll need to apply for a trademark for your brand with the United States Patent and Trademark Office.  File your trademark within a specific class based on the type of items you sell.  You should also hire a licensed trademark attorney to help you file the application.

If you’re looking for additional ways to protect your brand beyond Amazon Brand Registry, Transparency by Amazon and Amazon Project Zero are two more services that you can check out.  If you’re worried about companies stealing your brand logos, copying your products, and selling them at cheaper prices, enroll in Amazon Brand Registry and take advantage of the many benefits.