When it comes to selling on Amazon, nothing sells your product better than your product images. While the main image is the thing that first hooks a buyer while they’re perusing the search results page, your secondary images can truly seal the deal.
Many sellers underestimate the power that their product images have in catching a buyer’s eye, showing off the product’s benefits and features, and capturing a buyer’s trust. By complying with Amazon’s image requirements and optimizing your images with a few little tips and tricks, you can increase your CTR and CR and boost sales.
Here’s a comprehensive guide to Amazon images and how to make them work for you:
There are a few technical requirements that Amazon has for its product images that you have to meet if you want your image to even be displayed. If you violate one or more of these requirements, you run the risk that Amazon will take down your photo or even suppress your listing. Here are a few requirements:
There are some requirements that apply to all of your product images, while some only apply to your main image. For example, while your main image must have a pure white background and have the product fill 85% of the area, the rest of your photos do not have these same requirements. Infographics, pictures of the product being used, or images with text are all acceptable and even encouraged for your additional images.
As a society, we’re trained to go off of what we see. A book is only as good as its cover, a company as its logo, and an Amazon product as its image. You want your product image to stand out from the hundreds of other products on the search results page. In order to capture buyers’ attention without overwhelming them, make your image as clear as possible. This means a high-quality, well-lit image that accurately shows your product and what buyers can expect. If your main image is low-resolution or cluttered and confusing, your buyers will instantly dismiss the quality of your product.
When it comes to your additional images, using text can be an excellent way to emphasize relevant product information to your customers. Using fonts and colors that are consistent with your brand, you can explain how your product works, highlight its prominent features, compare it to your competitors, and more. Infographics are another excellent way to explore your product in-depth in your images.
Sure, a picture of a chaise lounge may look nice in front of the main image’s clear white background, but that doesn’t mean it won’t look hideous in your living room. Customers want to be able to imagine how your product is going to fit into their own environment. Secondary product images can help you show off the product the way it’s meant to be used. If you’re selling a coffee table, for example, some of your secondary images can show it off in a living room environment to help customers see how it will integrate into their home.
You wouldn’t throw away free advertising, would you? Then why would you throw away an opportunity to show off your product with another image? Every image is an opportunity to extend your pitch and show your customer something new about your product. Whether you’re showing it from a new angle, exploring how to use it through a professionally-designed infographic, or comparing it to its competitors, use every available image slot given to you. Not only will this give customers more information about your product, but it will make your listing more favorable to Amazon’s algorithm.
The better your main image, the more likely a customer is to click on your product from the search results page and explore your listing. And if your secondary images show off all the different benefits and uses of your product, then customers will be more likely to purchase it. Your Amazon product images can boost your click through rate (CTR) and conversion rate (CR), leading to a higher overall ranking for your product, which will lead to an even higher increase in sales.
Secondary images can give buyers important information about your product that entices them to take the leap and make the purchase. Buying something off the internet requires a certain level of trust, as you don’t have the opportunity to physically touch or experience the product before you buy it. By creating images that give customers multiple views of your product and explore its different features, they’ll be more likely to trust that your product is right for them. This will lead to higher rates of buyer satisfaction and lower rates of return.
Whether you decide to hire a professional photographer or graphic designer or you decide to create your images on your own, you’ll want to follow these tips to make the most of your Amazon images. By taking the time to make the best images for your products, you can take full advantage of your product listing and send your sales through the roof.