Amazon Attribution: Tracking The Journey From Star...

As a third-party Amazon seller, it can be difficult to drive customers to your product listing.  Advertising on Amazon puts you up against hundreds of competitors, which can make it difficult to stand out.  But advertising off-site comes with its own difficulties, especially if you have no way of measuring how effective your efforts are. 

Get To Know Your Amazon Acronyms

Understanding the most common Amazon acronyms is one of the fundamental building blocks to selling on Amazon. As a professional Amazon seller, you’ll hear dozens of acronyms used. If you’re unclear on their meaning, it’s easy to get lost. Or worse yet, make a bad decision.  We’ve compiled a quick list of the most commonly

Amazon DSP: A Vital Marketing Tool For Amazon Sell...

Boosting your Amazon sales can be a difficult prospect without the proper digital marketing strategy.  While Seller Central offers a variety of ad products, none is quite so effective as Amazon DSP.  With advanced targeting and retargeting features that expand your reach well outside of Amazon, Amazon DSP is one of the best ways to

Selling on Amazon? Here’s Why You Need an Amazon...

Are you selling on Amazon? If so, you’re in good company. Amazon currently has more than 2.5 million active sellers, 25,000 of whom generate more than $1 million in sales each year. To get into this prestigious top 1% (or even the top 10% of sellers, who generate more than $100,000 in sales each year)

Amazon Buy Box: The Secret Weapon To Beating Out T...

If you’re selling your products on Amazon, you’re competing with many different sellers who may be selling the exact same products as you.  Having an edge over the other sellers is essential to making sure that your brand is the one the customers choose.  One of the biggest tools to make sure that you stand

Amazon Brand Registry: Protect And Enhance Your Br...

One of the most annoying things about selling on Amazon is dealing with counterfeit issues or other risks to your brand.  Knock-off products, increased competition, and copyright infringements can all damage your brand and impact your sales.  With the help of Amazon Brand Registry, you can avoid these issues and add legitimacy to your brand. 

Everything You Need to Know About Amazon SEO

Every ecommerce brand knows how important SEO is when it comes to making sure your product shows up in search results.  However, if you’re selling your products on Amazon, your SEO strategy will be different than it will on a search engine like Google.  Amazon has its own unique SEO algorithm that differs from Google’s.